For those of you who didn’t believe me the other night at Toastmasters >> you thought I was just being silly: but NO!

In the interests of ensuring that we get a clearer understanding of the economic and social determinants that drive our future, we sometimes need to pay attention to peculiar and surprising forces that skew the trends and introduce randomness and seeming chaos to financial markets, or bewilder political analysts.

I was being utterly serious: pretty ladies are indeed a hazard to sane & rational thought processes.. in men. Women it seems are blissfully exempt from going goofy no matter what the fellow looks like (yippee secret weapon for the ladies ;-) with built-in immunity)

Here’s the proof: from New Scientist . Beautiful women “scramble men’s ability to assess the future”.. The experiment is the grown-up version of the Marshmallow Test.
The prolific adaption of this within marketing or sales is a very old cliche : sex sells : if you want men to make big heroic or potentially hazardous leaps of faith then derail their sensible long-term orientated thinking (mmm.. suddenly I understand why particularly strategic negotiators will use stripclubs to their almost unfair advantage). So whether it’s buying an “investment” car or investing large sums of money (ever find it odd that Investec hire so many beautiful women?!), engaging in battle or negotiating a big deal – short-circuiting the initial decision with lovely ladies around could be just the tipping point you need.