Dave Duarte (the Marketing Geek) announced the brand new course that we’re producing (thrilling!) for UCT’s Graduate School of Business
- Nomadic Marketing - scheduled 17 – 19 July
This 3day executive course will focus on marketing strategy that embraces leading-edge technology. By now even those deep in digital denial have had to pay attention to the economic and social impact of the internet and mobile technologies. The course is geared as an immersive introduction with real world case studies, and practical application that you don’t have to be a geek to get! Certification included.
For us the pressure is on to craft a program of world-class quality to live up to UCT’s Graduate School of Business’ impressive stature. They have consistently ranked as one of the Global Top 100 MBA programs by the Financial Times. More appropriately for us though: in the Top 10 for Executive Education internationally! The challenge is energising.
Brain-based learning practices will be built in to more effortlessly enjoy the intensity of the course (without the overwhelm that would otherwise accompany this volume of knowledge). If you ever thought academia was dry and theoretical, you are in for an invigorating surprise.
Naturally we’ll be putting up a blog to get feedback and suggestions from you, to shape and clarify the syllabus. It will also offer introductions to some of the leading thinkers who will be contributing their knowledge.
[In the meantime we can confirm that mover and shaker in the SA web2.0 space Mike Stopforth is charging in to set the keynote. There'll be an economist, a futurist, podcasters, bloggers, respected marketers, pioneers and proponents of the new enterprise space who will lend their heft].
PS. you know Dave & I can’t resist community-building fun – so to ensure some solid edutainment – there’ll be an celebratory afterparty where you’ll be able to network with fellow course delegates; and also have the opportunity to connect with some of the bright & visionary technologists we respect
.. it’s not called social media for nothing.
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3 comments
Justin Hartman says:
Apr 13, 2007
Max this sounds awesome… Can’t I do it????
Steli Efti says:
Apr 13, 2007
Sounds like a supercool class! ROck On!
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Apr 26, 2007
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