The first morning of Nomadic Marketing has begun.. an unusually structured collaborative learning experience into the heart of the “new internet”. For practical business use. Particularly for marketing. The kernel of this course is how to harness the best ideas at the outer edge of social media for potent strategic advantage in a phenomenally fast and unpredictable moving market. This is going to be an exciting journey.
Thank you to Elaine Rumboll, Director of Executive Education at the Graduate School of Business, University of Cape Town for initiating this course; and to Dave Duarte (Course Director) who started making the most of many minds and quickly invited some of South Africa’s finest thinkers in this space to co-create this powerful course1
Today’s line-up includes: Mike Stopforth - Web 2.0 Beyond the Hype; Mike Perk - Search Engine Marketing Basics; Graham Knox - Blog Marketing; Jon Foster-Pedley - Strategy and Innovation since Web 2.0.
The Marketing Geek has done a superb job of collating a wealth of information for course delegates on the course wiki and blog, herded a wild bunch of those of us who made up the faculty and with the superb GSB team created something fairly innovative for any business school anywhere on the planet right now. I’m looking forward to seeing if we can effectively translate the reality that we digital nomads live, work and play in, to South African business leaders attending this course.
- I was privileged to contribute to the course in helping to design the educational experience with Dave. Making it engaging interactive and ensure that what could ordinarily be a daunting subject is rendered human-scale and brain-friendly. Lucky me! [↩]
Thank you for helping to make this an incredible experience for me and everyone involved!