Long term investment horizons : the ugly duckling strategy

..this ad (genius of the local King James agency) is such a beautiful illustration of taking the long term view. Of course it’s an inclusion in the Endurance category. Well done Allan Gray.
Thank you loveliest Leoni for telling me about it [she is almost through the endurance of bringing a gorgeous little girl into the world & into our circle of friends. We have no doubt she'll grow up to be beautiful like her mama too ].

4 Responses to “Long term investment horizons : the ugly duckling strategy”


  1. 1 Miguel

    lol :) Excellent ad!

  2. 2 Jacques

    Poor kid! We should warn him: she IS going to break his heart and no, she will NOT marry him - she will marry a smooth talking hot shot in a cabriolet (AG investment banker?) that will eventually break her heart - our hero’s ROI will be memories and agony…
    So, my advice as a short term investment hot shot: ditch that tutu and go for the hot mama!

    Other than that: why did they set this in Latin-America? AG’s (home-)market is Southern Africa? The ad-agency is local.
    No aspiring ballerina’s over here? Or just a hint that for long term investments one should rather go overseas?

  3. 3 Maximillian Kaizen

    Migs - how cool? this one HAD to be shared

    JJJ - practicing to see how long you can endure being cynical? I was married to one, so tread carefully :-P
    Says YOU! global citizen, you haven’t stayed wedded to your homeland! we love delving into other cultures for our pleasure and creative inspiration.
    I am NOT as jaded as you Mr Hardcore .. I LOOOOVE this one (pink & fluffy girl peeks in for a moment) *grin

  4. 4 Jacques

    lovely little w.w.w.: loosen up, ok? You know me better than that…




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