President Mbeki & the Fairy Godmother
Quick question for all you talented marketers: How would you get media attention and prime.time billing over the throngs of outrageously attired politicians and their associated soap.opera-like antics at the Opening of Parliament, at one of the most critical periods in South African history?
Seems impossible? Not if you’re the Fairy Godmother who doesn’t believe in such limitations, and comes armed only with wings, a wand and fairy dust.
This is my first SA Rocks post in a verrrry long time. Dedicated to the kind of genius that we would do well to learn from in the Attention Economy.
(think I’m a little overexcited about breaking through the writer’s block. Pardons if it’s a touch long AGAIN).
..thank heavens Nic Haralambous had the endurance to wait for my comeback.
LINKEDIN
FACEBOOK
TWITTER
To celebrate they're launching their Page with a really fitting (sorry had to) competition.
Come up with a community-approved tagline (different ones sported under the masthead on the main site), and win a T-shirt with your clever tagline.
..AND a rather splendid weekend away in the bush, safari drives & meals included. 
They're not just playing for fun: they are raising money for Child's Play, a gamer-created, gamer-supported charity that fulfills the wish lists of over 60 hospital's children's units worldwide. Each donation buys the games, the consoles and the movies that bring a little bit of fun into an otherwise gruelling hospital experience.
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