Nomadic Marketing : with its first major programme revision/evolution, is underway next week. Programme director, Dave Duarte has built a brain.friendly and immersive curriculum for delegates to engage with topics and faculty, in an unprecedented learning experience around social media that no amount of lecturing or conference style presentations could offer.
One of the sexy new features is an Urban Tour using GPS, semacodes, mobile apps and other digital exotics to create a blended-reality marketing session through Long Street. Jon Cherry and Heinrich Hattingh of Cherryflava are rustling up the magic.
The dinner on the 2nd night is a key feature of the programme’s success and gives delegates a chance to meet some of the pioneering forces of social media in South Africa, in relaxed real.world context. I’ll be organising the merriment for NM4 delegates, Nomadic Marketing alumni and social media people with “interestingness”.
It’ll be at the gorgeous new Doppio Zero at Mandela Rhodes Place on the eve of the 15th October. We have only 60 places available, with delegates getting priority seating. 3 bright minds who are doing extraordinary things with new media applications will be giving quick presentations and Q&A so you can learn from their experience: MarcAnthony Zimmerman [Broccoli Project - love this!], DeWaal Steyn [Die Burger] and Marlon Parker [Cape Peninsula University of Technology].
International award-winning wine estate Moreson will be sharing some of their wonderful yield with us. [Thank you so much Nikki!]
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This is an opportunity to connect & re.connect with some great people, sexy ideas & generally have a fun eve together. Want to come join? We’d love to see you there (bring yourself, money for yr meal and your interestingness)
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Required reading alert: Business Week’s blogs tend to be of superb quality, but if you don’t have space for much else in your overstuffed reader at least wiggle Bruce Nussbaum’s column into your RSS. This from his “CEO’s must be designers not just hire them“..
the very old and very boring question is whether or not designers and their teachers have ended their distaste for commerce and business culture. I have nothing to say about this except that this debate about art and commerce is so last century. If you are even discussing the issue, you are way behind. If you haven’t fully integrated your design, engineering, business and marketing students and faculty into teams on a regular and systemic basis, you are behind.
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There are two great barriers to innovation and design in the world today. Ignorant CEOs and ignorant designers. Both groups are well-intentioned and well-dressed—in their own ways—but both can be pretty dangerous characters.
I read that and cheered because I popped up a quick blog: Business Acumen for Artists and some online PR in support of a superb course that bridges the divide. The program will be run by the GSB’s visionary Executive Education director, Elaine Rumboll and all proceeds of the 13 week course go to strengthening the Observatory Community Centre. We’ve reached the point where we can’t afford to be lopsided in using our brains. Operating from both hemispheres is imperative to future success. Dan Pink’s “Whole New Mind” is a worthwhile read if you haven’t picked it up yet. Business leaders need to be visionaries and creative problem-solvers, and artists to be balanced with practical administrative skills for success.
Dostoyevsky once said: Continue reading ’strategic leadership skill of the future : design’
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The first morning of Nomadic Marketing has begun.. an unusually structured collaborative learning experience into the heart of the “new internet”. For practical business use. Particularly for marketing. The kernel of this course is how to harness the best ideas at the outer edge of social media for potent strategic advantage in a phenomenally fast and unpredictable moving market. This is going to be an exciting journey.
Thank you to Elaine Rumboll, Director of Executive Education at the Graduate School of Business, University of Cape Town for initiating this course; and to Dave Duarte (Course Director) who started making the most of many minds and quickly invited some of South Africa’s finest thinkers in this space to co-create this powerful course
Today’s line-up includes: Mike Stopforth - Web 2.0 Beyond the Hype; Mike Perk - Search Engine Marketing Basics; Graham Knox - Blog Marketing; Jon Foster-Pedley - Strategy and Innovation since Web 2.0.
The Marketing Geek has done a superb job of collating a wealth of information for course delegates on the course wiki and blog, herded a wild bunch of those of us who made up the faculty and with the superb GSB team created something fairly innovative for any business school anywhere on the planet right now. I’m looking forward to seeing if we can effectively translate the reality that we digital nomads live, work and play in, to South African business leaders attending this course.
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Has Patricia de Lille been to dinner with David Bullard lately?!..perhaps they share the same online reputation management consultant or social media PR specialist?
Thanks 2 Martin for the heads.up this morning. We all had a good laugh and my optimism in the sporadic sophistication of South African politics leads me to believe that this is just effective online marketing at work. Hope Dave doesn’t have National Intelligence on his ass by giving political opinion though if this IS serious. Either way, Paul needs help us get clear on our rights, quickly. I’ve been saying we need to get involved in policy-making if we are to guarantee our rights, or what freedom we enjoy may be a window.
If this isn’t a blogging blast-in, then it’s another tragic display of fear.based rallying. I think we may have a fresh entrant in the social media playground.. especially leading up to elections. Hillary Clinton, Barak Obama of course, and the newmedia star John Edwards make extensive use of social media tools like blogs, twitter, youtube or myspace to connect with constituents, even rustling up raving fans to crowdsource events on a 100th of the traditional cost of campaigning.. who would NOT want to leverage this advantage?
Somehow, I just don’t see a case of digital denial* here (honestly how long did you think it would take our sharpest politico’s to catch-up when the results are so potent for their PR?)
PS. *if this is the case I’m available for the guided tour if you need to map the territory quickly
PPS. Mxit may be one of the greatest tools for us to leapfrog the crisis in education, using lightweight technology to support collaborative future learning environments. Like any powertool.. the capacity to build or destroy is in the hands of those using it. [Again, on matters of emerging technology as an accelerated means to use your powers for good.. I'm available to any political leader brave enough to include tech into their strategic vision, ..rather than a reactive rallying point for those fearful of the future].
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Dave Duarte (the Marketing Geek) announced the brand new course that we’re producing (thrilling!) for UCT’s Graduate School of Business
- Nomadic Marketing - scheduled 17 - 19 July
This 3day executive course will focus on marketing strategy that embraces leading-edge technology. By now even those deep in digital denial have had to pay attention to the economic and social impact of the internet and mobile technologies. The course is geared as an immersive introduction with real world case studies, and practical application that you don’t have to be a geek to get! Certification included.
For us the pressure is on to craft a program of world-class quality to live up to UCT’s Graduate School of Business’ impressive stature. They have consistently ranked as one of the Global Top 100 MBA programs by the Financial Times. More appropriately for us though: in the Top 10 for Executive Education internationally! The challenge is energising.
Brain-based learning practices will be built in to more effortlessly enjoy the intensity of the course (without the overwhelm that would otherwise accompany this volume of knowledge). If you ever thought academia was dry and theoretical, you are in for an invigorating surprise.
Naturally we’ll be putting up a blog to get feedback and suggestions from you, to shape and clarify the syllabus. It will also offer introductions to some of the leading thinkers who will be contributing their knowledge.
[In the meantime we can confirm that mover and shaker in the SA web2.0 space Mike Stopforth is charging in to set the keynote. There'll be an economist, a futurist, podcasters, bloggers, respected marketers, pioneers and proponents of the new enterprise space who will lend their heft].
PS. you know Dave & I can’t resist community-building fun - so to ensure some solid edutainment - there’ll be an celebratory afterparty where you’ll be able to network with fellow course delegates; and also have the opportunity to connect with some of the bright & visionary technologists we respect
.. it’s not called social media for nothing.
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