What luck for rulers, that men do not think. – Adolph Hitler

The Internet is a copy machine.  At a fundamental distribution level, but also at the human content level. Copying what we see and like, or realise gets results, is one of the keys to how humans have been such a successful species. What is unusual about it is that we will do so at the cost of common sense or logic. Unlikely as it would seem, it is a success strategy. Thinking is biologically expensive, and with 20% of our nutrients and oxygen going to the brain, the more efficient we can make that, the better. Humans are natural born hackers. We spot one of our tribe doing something that yields results and we try out the behaviour ourselves, even if we have no idea of the mechanics or conditionst that led to it. If it works it stays. And others copy us. If we don’t understand why it worked in the first instance, it needn’t be a reason not to use it. So are born a myriad of useful hacks that keep us safe, allow us to build on each others creativity and engineering. So too, rituals and traditions, and beliefs that have long ago shed the essence of the logic or context that made them work – mostly harmless but some of these thinking hacks with sufficient uptake or legacy are mistaken for Truth and can go rogue. Believing is easier than thinking.

The Internet only cranks up the volume, it doesn’t lead to shoddy thinking, it’s merely the best damn distribution system since bacteria hacked airborne transport. We’ve been brain hacking for millenia, there’s no stopping us now. What is critical is that we keep the ratio of thinking to believing and copying in lively balance.

Being close to the source as possible counts because it works like a Chinese telephone game. Like any signal down a line, eventually it erodes into unintelligible fuzz. None of the activating intelligence is left. Sometimes the shell still keeps doing the rounds anyway because its packaged so prettily.

For all the disdain that rains upon bloggers for mindlessness, the critics often fail to recognise that as newspapers burgeoned and the rush to be first, or to stuff content to marry off to advertising grew over the past decades – so too did the quick hack of regurgitating press releases, copying wire feeds and churning empty caloried opinion on their pages. Why slog and blaze the synaptic fires if someone else is willing to do it for you? The behaviour around journalism was hacked a long time ago. Newspapers of record like the New York Times, rich, reliable mags like New Scientist pay their writers to think and interrogate the truth. And then we cut.paste, RT, blog, email, whatever your flavour, to pass on what we believe in. Or reinforces our reality.

Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking. – Fred Friendly

The few on the thinking side have to work harder and burn more cognitive juice. They are the context providers not merely content providers. Their job is not to comfortably reinforce our thinking by mouthing cliches. They’re also least likely to be voted most popular because of that expensive thinking problem. Few of us enjoy the recalibration of our beliefs that thinking often effects, it’s unsteadying; give us emotion yes, intrigue surely, but deep analysis that doesn’t offer a safe answer, eh. It’s like eating broccoli for most of us. Why would you choose veggies when takeaways are tastier, cheaper and quicker?

Like eating fresh food and exercising it takes more time, costs more and often hurts while you’re doing it, but there’s nothing like it for avoiding the fate of a flabby homogenous consumer. Smart is sexy.

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RECOMMENDED :

PS. if you haven’t, you do want to read Kevin Kelly’s piece on Better than Free: http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php

AND also do hunt down Farhad Manjoo’s True Enough: Learning to Live in a Post-Fact Society or watch this clip from Fora.tv at the very least:

Click here to view the embedded video.

—————————————EVENT UPDATE————————————————

One of the best places to get into a cerebral spin-class is The Daily Maverick, almost a year old now, and beloved by thinkers for not choosing the takeaway-in-pretty-packaging route. In celebration of their brave move from wholly print to wholly online at the beginning of November 2009, they’ll be gathering some of the smartest (also least-likely-to-mouth-cliches) people and some of their ferociously bright, opinionated readers into a room and let them loose on each other for the day.
The Gathering. Brainy bootcamp baby.

It’s not cheap (now up to R3000), it’s a whole day (4th Nov 2010, no work for you) and it’ll be a workout. But I am so looking forward to it!
The synaptic fritzing power of the DM team* is enough to short-circuit most people and send them scurrying to a gossip mag to recover.
But in accompaniment the speakers roll looks like this:

• Zwelinzima Vavi, general-secretary of Cosatu
• Michael Jordaan, CEO of First National Bank
• Lauren Beukes, author of Zoo City and Moxyland
• Khaya Dlanga, prolific blogger and troublemaker
• Richard Mulholland, professional speaker most likely to be confused with a rockstar
• Nic Dawes, editor-in-chief of the Mail & Guardian
• Jovan Regasek, CEO of ITWeb
• Yvonne Johnston, brain-mother to Brand SA and marketer-at-large
• Ivo Vegter, columnist and analyst
• Ray Hartley, Sunday Times editor
• Yusuf Abramjee, head of news and corporate affairs, Primedia
• Terry Annecke, operations director of BlackStone Tek
• Victor Dlamini, chairman of Chillibush
• Stephen Grootes, Eyewitness News reporter
• Mike Ratcliffe, Wine master, Warwick wines
• Toby Shapshak, editor of Stuff magazine.

(and knowing them, there’s likely to be a surprise or two for those who believe).
If you have the fortitude for mental marathons through unfamiliar lands, with a side of good humour -wit a DM signature and is never far away from even the darkest scenario. warning: those dry and serious of demeanour may be startled. It’s going to a riot of the best sort.

Read here and here for more if you need convincing (actually I don’t know if there are still tickets but mail ‘em anyway. If you’re in South Africa on the 4th of Nov, why miss out?)  A little throng of us Capetonians are flying up for it, including Jacques Rousseau, Allan Kent and Dave Duarte. [If you're coming too, please let me know].

* Branko Brkic (editor), Phillip de Wet (deputy), and Kevin Bloom, as well as Stephen Grootes, Sipho Hlongwane, Brooks Spector, Theresa Mallinson and Mandy de Waal. Commit these names to memory for the name tag scan ..and give them that knowing nod. They’re doing their damnedest everyday fending off those fuzzy copies to keep us from floating off into the sea of irrelevance.

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Disclaimer: not only am I a fan, but count members of this brave & bright Daily Maverick clan as friends. I’m not a paid shill. My dharma is to cheer genius when I see it. So be it.
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And I wasn’t alone, peculiar that a business magazine could be a lovemark, but there it is.

In magazine materialization, with its suede-feel cover, fiercely clever and stylish innards, and that terrifically useful way of conferring at least the appearance of having joined the ranks of the knowing-nod cognoscenti. Business, power, tales of infamy and heart-wrenching heroism told through its pages with wit and fearlessness. Qualities that if in human form would have me buckle-kneed.*

In the crush and brutality of the recession Maverick was lost to its unexpectedly fierce legion of fans.

Thanks to the fighting spirit of its helmsman, Branko Brkic, the painful slam didn’t extinguish the soul. Invoking the Maverick mojo and calling some of the country’s most senior journalists to adventure in the digital realms; The Daily Maverick took its place in the world, launching smoothly just before Hallowe’en. Its DNA adapted to the new ecosystem, but Maverick fans looking closely will find that happy-making gene still there.

HAPPINESS IS ..

We expect the superb quality writing, of course this is no repurposed regurgitated press-release mill, by default. Okay, the ad model is a touch of genius (simplicity against the usual enmeshed complexities of CPM, impressions and arcane billing structures of online ad placements) but for me, the cool things aren’t as apparent.

It’s in funny things, like discovering there’s a reader’s covenant..

Give us a tiny slice of your time and we’ll give you the world. We’ll also throw in a whole lot of fun, just to sweeten the deal. In the background, there’s a whole lot more to it, of course, but that’s all just detail. The Daily Maverick exists to provide you with the news, analysis, insight and opinion that you need. Whether you’re required to make big decisions or just want to hold your own over lunchtime conversation, we’ll provide the tools.

Here’s another promise: we won’t ever waste your time. We don’t let algorithms decide what is important and what is not. Our journalists and editors are humans, and some of the best and most experienced ones around at that. They’ve spent decades refining the craft and we think they’re pretty good at it.

…

We’ll do all of that for you, and we’ll do it with the greatest of integrity. Nobody will ever pay for our opinions, no matter the size of the chequebook. We will never sell your private information, or let somebody else dictate our agenda, or conspire behind your back.

Honestly, for most of my life I couldn’t have cared less about news. It all seemed a never-ending churn of tragedies from places you’ll never see in your lifetime about people whose fates you can’t change. Awfully good for curbing those irritating bouts of cheeriness when all seems well with the world. But the one thing that teaching globalization has taught me in return, is that no matter how far-flung, we’re all interconnected, life doesn’t happen in isolation anymore. The other, is that we CAN actually alter the fate of others on the other side of the world. One person, with the right knowledge can make the world of difference.

I, like so many of us who trade in knowledge, am compelled to ingest the news now, and would prefer not being swallowed by the depressing, drowning depths of data. The Daily Maverick promises FUN (no less!), an enjoyment in the news, for which I may be one of its toughest customers. It’s only the beta beginnings, but given the quality of minds gathering to make it so, they may well live up to that reader’s covenant.

Only a man who knows what it is like to be defeated can reach down to the bottom of his soul and come up with the extra ounce of power it takes to win – Mohammed Ali

May the muses and the might of money be with you this round >>

* As it happened, just such an embodiment has meant that I am biased. As consort to the editor I may see through a brightened filter, but being lucky enough to have a ringside seat to the blood, sweat, tears – and resiliant rise again, I have respect for this uncrushable team beyond any loyalty. I dare you to go see if I’m wrong and The Daily Maverick doesn’t feel like the kitten’s whiskers ..and crisp apple strudel.

Click here to view the embedded video.

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PS. For a little more insight on the indomitable team’s once and future visions, this meaty interview (The Media Online) lays bare what many oldskool Maverick readers have been burning to ask.
PPS. Simon Dingle weighs in on the revolutionary nature of TDM, as the return of quality, who’da thunk.