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[from the press release just issued on Nomadic Marketing]
Think Facebook and MXit have nothing to do with your business?
One of the world’s most innovative marketers coming to SA business school to make sense of social media for enterprise
UCT’s Graduate School of Business is proud to welcome Hugh MacLeod to the faculty for the second run of its powerful and popular new 3-day program, “Nomadic Marketing” (31 October - 2 November).
MacLeod was honoured as one of the world’s 50 top marketers by AdAge last year. What makes this man an extraordinary figure in the marketing industry, is that he did this on a shoestring budget, leveraging the growing force of “social media” (blogging in particular) to achieve his successes for what he calls “Global Microbrands“. Macleod’s blog, gapingvoid.com (with his iconic “cartoons drawn on the back of business cards”) ranks among the world’s best recognised blogs.
He will be joined by South Africa’s leading figures in technology, media and marketing in presenting the business case for new technology or the “Social Web” as it has been dubbed.
“The program delivers strategic advantage to business people who aren’t geeks, but have the savvy to know they should be taking early advantage of the opportunities the web offers now” says Dave Duarte, program director of Nomadic Marketing (and founder of Huddlemind Labs).
3 major components executives on the program will take away include:
1. Web:
A comprehensive view of new internet developments and trends; including blogs, social networks (like Facebook), wiki’s, RSS, search engines and aggregators. Hands-on interactivity with these tools and marketing opportunities unlocked.
2. Mobile:
The surge in cellular phone technology is particularly significant for South Africans. The trends arc beyond SMS to WAP, MXit, bluetooth and mobile TV. Staggeringly expensive bandwidth demands creative solutions, a look at where South African technology could flourish.
3. Strategy:
Tools and technology are put into the context of practical business. Dynamic consumer environments force business to innovate at a faster pace. Metrics, case studies and strategies will be explored, to see the theory in action.
One of the unusual highlights of this program is a dinner. Connecting delegates with those working with the new technologies now; entrepreneurs, media folk and corporates testing the edges.
Practical application of learnings is one of the reasons that sees the Graduate School of Business’ Executive Education Unit placed among the top 5 in the world (alongside Harvard and the London School of Economics).
Bookings are now open for Nomadic Marketing:
Cost: R8 500.00
Contact Junita Abrahams at the GSB to reserve a seat:
Tel: (021) 406-1323
Fax: (021) 406-1462
E-mail: abrahams [at] gsb.uct.ac.za
Dates: 31 October - 2 November 2007
Facebook: http://www.facebook.com/event.php?eid=5801247398
Course Blog: http://technomadicmarkets.com
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