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Make life a good counter-offer

be very clear about HOW you want people to behave, specifically. (to buy, subscribe, surrender, eat broccoli ..you get the idea)
be very clear (for yourself) about WHY you actually want that behaviour.
make it EASY for them to take the action!
offer motivation (start with feeling, then give an intellectual reason to substantiate if needed)
be prepared to try many different angles until you get to the point where getting the behaviour is simply a “no-brainer” to the other side. Congratulations you have arrived at win/win!