Out where social media isn’t a vanity sport
There was a time not too long ago, when the bit that followed Marlon Parker‘s name on a speaker’s list was “Cape Peninsula University of Technology”. One of those times was at a dinner to wrap up the 4th iteration of Nomadic Marketing. Marlon was introducing the Reconstructed Living project (RLabs), using that most loved-by-teens|vilified-by-teachers/parents...
stories trump stats
data takes on new life and utility when it's nested in stuff regular human brains can make sense of.
It's well worth learning to wrap scary numbers in compelling tales to help others tap a little of their heroic alter-egos occasionally too.
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